New doubts raised on tracking ads ahead of key vote

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Investors argued that surveillance-based advertising does not add value to users, society, or the economy (Photo: Stock Catalog)
New doubts raised on tracking ads ahead of key vote
Rule of Law
by Elena Sánchez 
        Nicolás, Brussels, 
Investors and small businesses are not as keen on tracking-based online adverts as Big Tech's lobbying efforts have claimed, new research revealed on Monday (17 January).
About 75 percent of small and medium-sized businesses in France and Germany think targeted advertising undermines peoples' privacy and other human rights, the 
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Rule of Law
Author BioElena is EUobserver's Managing Editor. She is from Spain and has studied journalism and new media in Spanish and Belgian universities. Previously she worked on European affairs at VoteWatch Europe and the Spanish news agency EFE.
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Investors argued that surveillance-based advertising does not add value to users, society, or the economy (Photo: Stock Catalog)

Author Bio

Elena is EUobserver's Managing Editor. She is from Spain and has studied journalism and new media in Spanish and Belgian universities. Previously she worked on European affairs at VoteWatch Europe and the Spanish news agency EFE.

EU to open up 'black box' of political ads

True value of digital advertising has come into sharp relief

Experts warn MEPs on tracking ads: 'Don't be fooled'

Socialist and Green MEPs find 'loopholes' in political ads rules